MARKETING METHODS
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12 POWERFUL METHODS
TO INCREASE YOUR SALES and RECRUIT BUSINESS BUILDERS! 1. BULK MAIL to Local Neighborhoods 2. INSERT in Local Community (smaller tab-size) Newspapers 3. INSERT in Local Speciality (smaller tab-size) Newspapers 4. PLACE in Local Business Locations 5. SINGLE MAIL to Family, Friends, and Everyone You Know 6. HANDOUT at Trade Shows and Events 7. HANDOUT to Family, Friends, and Everyone You Know, and Meet 8. LEAVE BEHIND Everywhere You Go During Your Day 9. GIVE to NEW PROSPECTS to ANCHOR SUCCESS 10. GIVE to NEW TEAM MEMBERS to FAST START SUCCESS 11. GIVE to CURRENT TEAM MEMBERS to ENERGIZE SUCCESS 12. PROMOTE to TEAM MEMBERS to DUPLICATE SUCCESS |
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5 Things TO DO for the best results!
1. FOLLOW our Simple Local Offline Marketing Training
2. ORDER the Right Amount of Happy Living News for Your Business Goals
3. DISTRIBUTE ASAP Your Copies of Happy Living Marketing Newspapers
4. "Don't Put All Your Eggs In ONE Basket!"... PICK 2 or 3+ Methods to Use
5. USE RECOMMENDED Phone Script to Qualify New Prospects when they CALL YOU
2. ORDER the Right Amount of Happy Living News for Your Business Goals
3. DISTRIBUTE ASAP Your Copies of Happy Living Marketing Newspapers
4. "Don't Put All Your Eggs In ONE Basket!"... PICK 2 or 3+ Methods to Use
5. USE RECOMMENDED Phone Script to Qualify New Prospects when they CALL YOU
1. BULK MAIL Happy Living News to Local Neighborhoods!
The U.S. Postal Service has a fairly new program that will allow you to deliver Happy Living News to homes in neighborhoods without the need to buy a Bulk Mail Permit or a Mailing List or attach Mailing List Mailing Labels. You simply bundle Happy Living News in bundles of 100. You pick at least one route or more and take the newspapers to the postal office that services the route and USPS will delivery a copy of Happy Living News to each home on the route for only 18.7 cent each. A great deal, especially since you did not have to buy a bulk mail permit of a mailing list or attached labels to each copy. You do not need to do any of that.
ONLINE USPS OVERVIEW
https://www.usps.com/business/every-door-direct-mail.htm
NOTE: We are seeing that to achieve enough prospect calls to have a successful mailing campaign, you will need to mail large numbers of Happy Living News to many local neighborhoods (routes) on one day. We suggest mailing on Tuesdays. We suggest mailing to 40 - 70 age group. $75k to $150K household income. We suggest mailing at least 2,000 to 10,000 copies. When you order, ask for 100 copy bundles for this marketing method. There is an extra charge, but it will save you hours of counting out your own 100 copy bundles.
QUANTITIES REQUIRED for Local Neighborhood BULK MAIL Marketing: 6,000 to 10,000+ Happy Living News
SUGGESTION: Do NOT try "door hanger" delivery to homes of your Happy Living News, it is a total waste of your time. This type of advertising works for pizza delivery businesses, food delivery businesses and other type home-focused businesses such as home cleaning, etc, yet it will cheapen Happy Living News and has not worked for those that has trie it. For Home Delivery, Happy Living News must be USPS delivered to work.
ONLINE USPS OVERVIEW
https://www.usps.com/business/every-door-direct-mail.htm
NOTE: We are seeing that to achieve enough prospect calls to have a successful mailing campaign, you will need to mail large numbers of Happy Living News to many local neighborhoods (routes) on one day. We suggest mailing on Tuesdays. We suggest mailing to 40 - 70 age group. $75k to $150K household income. We suggest mailing at least 2,000 to 10,000 copies. When you order, ask for 100 copy bundles for this marketing method. There is an extra charge, but it will save you hours of counting out your own 100 copy bundles.
QUANTITIES REQUIRED for Local Neighborhood BULK MAIL Marketing: 6,000 to 10,000+ Happy Living News
SUGGESTION: Do NOT try "door hanger" delivery to homes of your Happy Living News, it is a total waste of your time. This type of advertising works for pizza delivery businesses, food delivery businesses and other type home-focused businesses such as home cleaning, etc, yet it will cheapen Happy Living News and has not worked for those that has trie it. For Home Delivery, Happy Living News must be USPS delivered to work.
2. INSERT Happy Living News in Local Community (tab-format) Newspapers!
To help you find Community Newspapers, check here: http://www.usnpl.com
I recommend the Events Community Newspapers that are found in newsstands and business locations, mostly restaurants. You are required to INSERT normally 2,000 or more. Best INSERT pricing is around 3 to 4 cents per INSERT. With any advertising purchase, to get your best price, you should negotiate "kinda" like you are buying car.
QUANTITIES REQUIRED for Local Community Newspaper INSERT Marketing: 2,000 to 4,000+ Happy Living News
SUGGESTION: I do NOT recommend INSERTING in Weekly Free Community Newspapers normally mailed and delivered on Fridays. These newspapers are mainly advertising newspapers for local small retail businesses. Happy Living News is meant to get attention, educate and create interest so the reader calls you. Our Educational Newspaper Mixed in with a lot of Advertising Inserts cheapens Happy Living News and can greatly reduce or eliminate it's effectiveness for your marketing.
I recommend the Events Community Newspapers that are found in newsstands and business locations, mostly restaurants. You are required to INSERT normally 2,000 or more. Best INSERT pricing is around 3 to 4 cents per INSERT. With any advertising purchase, to get your best price, you should negotiate "kinda" like you are buying car.
QUANTITIES REQUIRED for Local Community Newspaper INSERT Marketing: 2,000 to 4,000+ Happy Living News
SUGGESTION: I do NOT recommend INSERTING in Weekly Free Community Newspapers normally mailed and delivered on Fridays. These newspapers are mainly advertising newspapers for local small retail businesses. Happy Living News is meant to get attention, educate and create interest so the reader calls you. Our Educational Newspaper Mixed in with a lot of Advertising Inserts cheapens Happy Living News and can greatly reduce or eliminate it's effectiveness for your marketing.
3. INSERT Happy Living News in Local Speciality (tab-format) Newspapers!
4. PLACE Happy Living News in Local Business Locations!
STOP, STOP, STOP, STOP... "focusing" on PLACING Happy Living News in Medical Offices, Fitness and Health Business Locations! WHY?
Each of these medical, fitness and health locations want to FIRST APPROVE ANYTHING that their patients, clients or customers read.
By the time you FIGHT your way into 7 Medical Offices, Fitness and Health Business Locations...
I can show you how to have your copies of Happy Living News the waiting areas of 70 or more Hair Salons, Barber Shops, Nail Salons, Tire Stores, New Car Dealerships in the Service Area, Car Repair Shops, Tax Preparer Offices, CPA Offices, Lawyer Offices, Oil Change Locations, Cafes, Restaurants... ANY BUSINESS that has a Waiting Area where People Wait on a Product or Service!
Check out a copy of the Yellow Pages to think of even more great business locations... that are NOT medical, NOT fitness and NOT health.
The same people that go to medical, fitness and health locations ALSO get their hair cut, their cars repaired, their taxes done, dine out, etc.
In Advertising and Marketing EXPOSURE is KEY!
The MORE Business Locations the BETTER!
MORE People will SEE and READ Happy Living News!
You can TRY FIGHTING your way into a few medical offices, fitness and health business locations, OR...
You can EASILY PLACE 20 Copies of HAPPY LIVING NEWS into other business locations that will NOT have to read it or even care what it says!
You SIMPLY walk in the business location, NOT asking for the manager... just speak with the first employee that says; "May I help you?" and you say... "I have 20 copies of a Happy Living Newspaper to put in your waiting area, so your customers will have something to read while they are waiting on ____________ (the product or service that the business offers)." The employee will say... "GREAT, we always need more reading materials in the waiting area!" NOW YOU are BENEFITING THEIR BUSINESS with added reading materials for their customers as you also benefit your business! You are NOT SELLING. You simply say "thank you", leave the newspapers in the waiting area and LEAVE. Do NOT try to sell the business location's employee, let the newspapers sell. As you are leaving, share that you will be back in a few weeks to restock. Trying to sell the employee will SLOW you down and they may even say... "NO" to letting you leave the newspapers.
It's that EASY! Keep it SIMPLE!
REMEMBER YOUR ONLY GOAL is to get Happy Living News in as MANY NON-MEDICAL, NON-FITNESS, NON-HEALTH business locations as you can!
EVERYONE that goes to the medical, fitness and health business locations ALSO gets their hair cut, their car serviced, dines out, buys tires, etc!
MORE PEOPLE SEE YOUR Happy Living News, MORE PEOPLE READ YOUR
Happy Living News and MORE PEOPLE CALL and BUY from YOU!
When you go out, DO NOT try to sell... just PLACE the newspapers in as MANY business locations as you can and LET Happy Living News SELL for YOU!
SPEND about 80% or MORE of YOUR TIME PLACING in NON-MEDICAL, NON-FITNESS and NON-HEALTH Business Locations and then you can spent 20% or LESS of your time PLACING Happy Living News in medical, fitness and health business locations.
YOU WILL HELP MORE PEOPLE, YOU WILL MAKE MORE SALES, YOU WILL MAKE MORE MONEY and YOU WILL BE HAPPIER!
QUANTITIES REQUIRED for Local Businesses PLACE Marketing: 2,000+ Happy Living News
STANDS and RACKS: In a very few business locations like restaurants, you may need a stand or rack when a table area is not available for display.
I highly suggest NOT buying stands or racks unless absolutely needed. WHY? Get in 50+ LOCATIONS, that is your GOAL! If you wait to buy stands or racks, you will not have prospects calling! If you or your team members PLACE newspapers in fewer locations because you cannot afford all the stands and racks, that is NOT good either. MOST business locations will NOT require you to need a stand or a rack. Get to work and get your newspapers PLACED in 50+ business locations WITHOUT using stands or racks and help MORE People and earn MORE money! Here is a source for stands for racks, if you need it:
http://www.displays2go.com/P-638/Lucite-Newspaper-Display-Fits-11-Wide-Newsprint
Each of these medical, fitness and health locations want to FIRST APPROVE ANYTHING that their patients, clients or customers read.
By the time you FIGHT your way into 7 Medical Offices, Fitness and Health Business Locations...
I can show you how to have your copies of Happy Living News the waiting areas of 70 or more Hair Salons, Barber Shops, Nail Salons, Tire Stores, New Car Dealerships in the Service Area, Car Repair Shops, Tax Preparer Offices, CPA Offices, Lawyer Offices, Oil Change Locations, Cafes, Restaurants... ANY BUSINESS that has a Waiting Area where People Wait on a Product or Service!
Check out a copy of the Yellow Pages to think of even more great business locations... that are NOT medical, NOT fitness and NOT health.
The same people that go to medical, fitness and health locations ALSO get their hair cut, their cars repaired, their taxes done, dine out, etc.
In Advertising and Marketing EXPOSURE is KEY!
The MORE Business Locations the BETTER!
MORE People will SEE and READ Happy Living News!
You can TRY FIGHTING your way into a few medical offices, fitness and health business locations, OR...
You can EASILY PLACE 20 Copies of HAPPY LIVING NEWS into other business locations that will NOT have to read it or even care what it says!
You SIMPLY walk in the business location, NOT asking for the manager... just speak with the first employee that says; "May I help you?" and you say... "I have 20 copies of a Happy Living Newspaper to put in your waiting area, so your customers will have something to read while they are waiting on ____________ (the product or service that the business offers)." The employee will say... "GREAT, we always need more reading materials in the waiting area!" NOW YOU are BENEFITING THEIR BUSINESS with added reading materials for their customers as you also benefit your business! You are NOT SELLING. You simply say "thank you", leave the newspapers in the waiting area and LEAVE. Do NOT try to sell the business location's employee, let the newspapers sell. As you are leaving, share that you will be back in a few weeks to restock. Trying to sell the employee will SLOW you down and they may even say... "NO" to letting you leave the newspapers.
It's that EASY! Keep it SIMPLE!
REMEMBER YOUR ONLY GOAL is to get Happy Living News in as MANY NON-MEDICAL, NON-FITNESS, NON-HEALTH business locations as you can!
EVERYONE that goes to the medical, fitness and health business locations ALSO gets their hair cut, their car serviced, dines out, buys tires, etc!
MORE PEOPLE SEE YOUR Happy Living News, MORE PEOPLE READ YOUR
Happy Living News and MORE PEOPLE CALL and BUY from YOU!
When you go out, DO NOT try to sell... just PLACE the newspapers in as MANY business locations as you can and LET Happy Living News SELL for YOU!
SPEND about 80% or MORE of YOUR TIME PLACING in NON-MEDICAL, NON-FITNESS and NON-HEALTH Business Locations and then you can spent 20% or LESS of your time PLACING Happy Living News in medical, fitness and health business locations.
YOU WILL HELP MORE PEOPLE, YOU WILL MAKE MORE SALES, YOU WILL MAKE MORE MONEY and YOU WILL BE HAPPIER!
QUANTITIES REQUIRED for Local Businesses PLACE Marketing: 2,000+ Happy Living News
STANDS and RACKS: In a very few business locations like restaurants, you may need a stand or rack when a table area is not available for display.
I highly suggest NOT buying stands or racks unless absolutely needed. WHY? Get in 50+ LOCATIONS, that is your GOAL! If you wait to buy stands or racks, you will not have prospects calling! If you or your team members PLACE newspapers in fewer locations because you cannot afford all the stands and racks, that is NOT good either. MOST business locations will NOT require you to need a stand or a rack. Get to work and get your newspapers PLACED in 50+ business locations WITHOUT using stands or racks and help MORE People and earn MORE money! Here is a source for stands for racks, if you need it:
http://www.displays2go.com/P-638/Lucite-Newspaper-Display-Fits-11-Wide-Newsprint
5. SINGLE MAIL Happy Living News to Family, Friends and Everyone You Know!
6. HANDOUT Happy Living News at Trade Shows and Events!
7. HANDOUT Happy Living News to Family, Friends and Everyone You Know and Meet!
8. LEAVE BEHIND Happy Living News Everywhere You Go during Your Day!
9. GIVE Happy Living News to NEW Prospects to ANCHOR SUCCESS!
10. GIVE Happy Living News to NEW Prospects and NEW Team Members to FAST START SUCCESS!
11. GIVE Happy Living News to CURRENT Team Members to ENERGIZE SUCCESS!
12. PROMOTE Happy Living News to Team Leaders to DUPLICATE SUCCESS!